Do you know of those companies out there who seem to have mind control over their customers? Don’t you hate how resolutely loyal they seem to their brands? You might be thinking, “oh well, my company will never be another Apple”, but believe it or not, this sort of behaviour can be replicated, if you condition it in a certain way in your target market. No, you might not have the reach that Apple does, but if you can do it with your target market, what does it matter?
Do your customers trust you?
This is a key question that doesn’t get asked enough when it comes to sales and marketing. When you make claims, what sort of response do you get? If you’re finding that people just don’t believe you, then this is a great opportunity to utilise social media to break through that barrier of distrust and to forge some iron-cast relationships that can support your brand and your organisation. Social media can help you achieve this, not only through it’s inherent support desk functionality, but because it allows you to bring a human aspect to an otherwise cold, listless, boring appearance.
There are so many cases of lonely, love-starved people who are for all intents and purposes quite intelligent, who get the wool pulled over their eyes and have thousands of their hard earned dollars fleeced by contacts they’ve met over the Internet on an online dating site.
While we here at CLIPSED in no way condone trusting strangers online, the fact that this can happen does show you a few things: you can build relationships with people you haven’t met before, you can ask them to give you things in return for something else and you can make them fall in love with you (to some extent).
Have something to like
The final step to make this all possible is of course to create the ultimate Unique Selling Proposition, the irresistible offer that will make your target market respond and establish a relationship with you. This does take a considerable amount of time to accomplish, so please don’t rush it. When you do identify something that does work really well for your organisation, be sure to test it too and improve on it.
Apple didn’t build their empire in a day. They are only the way they are now through a lot of testing, many failures and a lot of money being sunk into what’s now a unique company that delights its target market on a regular basis. If you want people to rave about your upcoming products, your service offerings and your brand, what you have to do is create something they will love and engage with them on a human level. CLIPSED can help you do this. Check out our current social media campaign to understand to a better level just what we do and how we can help you dominate your market.
There is no doubt that social media is one of the key trends to bring online marketing to the next level. From a company’s perspective, one of the main metrics that defines social media success are the number of likes and shares that a company page can get. This is a great way to increase brand awareness and to appear like you are bigger than you actually are but there is an opportunity that many businesses and organisations are missing out on.
1. Try to get their contact details
Even though you acquire their email address by getting the “like” from a fan, it’s always a good idea also to try and get them to explicitly provide their contact email to you as well. This is because they will be expecting something by email if they fill in their details for you.
While you can simply contact them by their Facebook email, most people don’t realise that they do give their email to the page that they like, so this makes them feel like they are being spammed. It’s a better way to establish a relationship by asking for it.
2. Set up a communication sequence
This is where most organisations fall flat on their face. Many people are simply not ready to purchase from you when they initiate contact. This is why it’s important to drip-feed them information that allows them to slowly get to know you and take their own time to decide whether your product is right for them or not.
The best way to do this and automate it is by email. This means that you don’t just simply send them a one off email and wait for the sales to roll in. Like I said in the first paragraph, it’s about cultivating a relationship.
3. Tighten up your processes
Marketing is not for flair or awareness in the long run. Everything has to be trackable and you have to know whether what you’re doing is effectively driving more business to your organisation. This is why you have to track the response rates from the emails you’re sending out, the open rates for the emails in the first place, as well as how you can increase the conversion rate of people who are giving you their email in exchange for your free offer.
These three things are what turn your social media into a true marketing campaign that gives a solid, definable ROI. It might seem difficult to start off with, but you’re going to be light-years ahead of your competition if you’re able to do this while they’re still paying for doctored likes.
We here at CLIPSED have a combined 30 years experience in marketing and technology and we have developed a platform that can help you turn likes into revenue. Call us on 1300 885 772 to find out more how you can do this properly and cost-effectively.
There are a lot of people who are trying to make social media work. Most of the people focus on “getting their name out there”, trying to get as many likes, shares and retweets as possible. This approach is flawed and will never work out well. That’s because you’re not leveraging the way that social media is meant to work. In this article, I will explain to you just what social media is for (it’s not what you think) and how you can approach it so that it is a viable business building tool.
1. Social. Media.
It consists of two words, “social” and “media”. Stay with me here. How do you socialise? If you are like any normal, healthy human being, then you will know that socialising entails doing things like: being friendly, getting to know someone, sharing interests, etc. Media here of course implies the method in which you are being social, notably online.
Just like you can make some believe you, you can’t make someone like you. There has to be something inherently likeable about you that makes them click that little thumbs up button.
2. Build relationships not customer databases
Facebook is not like LinkedIn. It’s a social network for everyday people who want to use the media to look at pictures of friends, catch up with people who they haven’t seen in a long time and so on and so forth. That’s why when you bring your organisation online, the main thing that you have to do is be human.
Granted this is somewhat difficult for an organisation who chooses to be “professional”, this is an important aspect if you want to make it work. The key here is to choose someone to be the face of the company and to be consistent with them.
3. Stay in touch
Some people think that getting the “like” or the “share” is enough and that that means the social media campaign has been deemed a success. That could not be any further away from the truth. You have to cultivate the relationship, like I mentioned in the previous point.
This means continually giving them freebies, informative articles, sessions where they can ask you questions personally, that sort of thing. By doing this properly, you will be able to forge a relationship with complete strangers you’ve never met even better than in person.
Social media is being done completely backwards by most companies. They simply see it as a platform to get their brand up and out there. Forget about acquiring likes. Be human. Share and you will get people who want to receive. Give out more than you take in and your page will be popular in no time.
CLIPSED is a social media marketing agency that helps organisations with their social media campaigns. Click here to check out of their most recent campaigns to see what their platform is all about and how you can use it profitably.
One of the biggest fears of people who run events is to pour a lot of money into promotions and find that on the day, there is a sub par response. It is especially depressing when you find out that you could have gotten a better response if you put in a bit more effort into the right factors that truly swing response in social media. Perry Marshall, a renowned marketing consultant based out of Chicago, has a great saying to illustrate this, “tiny hinges swing huge doors”. Here’s how to get a great turnout to your event through the tiniest “hinge”, the Facebook like.
1. Have a great offer of something there on the day
This might seem rather basic, but people come to events because there are things there to be seen. The Melbourne Motor Show for 2013 will not happen because there is falling attendance. People are going online to shop instead of turning up in person to do so. This was a great offer back 10 years ago, but not now. Have a great offer that resonates with your audience and is in line with current trends.
2. Continually promote the event with ongoing communications
There are a lot of people who think that when they sell a ticket, that’s all they need to do with regards to getting people to come. What about the people who were thinking of coming but weren’t given a good enough reason to take the plunge? These people represent a big section of the market that cost very little to turn into customers. The key here is to reach out to them, whether by email or snail mail, build a relationship and turn them into customers.
3. Give people who are coming incentives to bring other people
Referrals from other people are some of the easiest new customers to get. They are low-hanging fruit that don’t get targeted enough. Social media is a great way to share an event and make sure that people who aren’t actively within the circle of promotion of the event organiser are actually reached due to the virtue of the fact that they are accessible through the newly acquired customer. Simply get them to mention this in their Facebook/Twitter feed and to share it with friends.
People often think that getting massive numbers is an overnight thing. It takes a lot of blood, sweat and tears to actually get big numbers. Incremental efforts will get the big numbers in and social media can be used to build these incremental efforts one upon the other.
CLIPSED is a digital marketing agency that helps people get numbers towards their events. Call us for a no obligation, free consultation about how we can help drive people towards your event and to make sure that there is a great turn out. We can help you discuss offer creation, promotion and management. Check out our current campaign here.
How To Use The Power Of Stories to Supercharge Your Brand On Twitter
Stories are the oldest form of communication. There are records from ancient Egypt in the form of hieroglyphics that detail the history of what happened thousands of years ago. To this day, if you tell someone a story, it is infinitely more engaging than writing a traditional sales piece. So just how do you tell the story in 140 characters or less? Plus, how do you tell a story that is engaging about your company that will resonate with your clients and make them stay loyal to you and only you?
People love a good story that starts off with someone who has been through several trials and tribulations. What do Batman and Spiderman have in common? They are orphans. Do you think it’s any coincidence that even to this day, in the 21st century, they are still beloved heroes for young and old who want to relate to the hardship they have been through?
What is appealing about hardship is the triumph. It also means that you’re humbler. Humility allows you to engage with your fans better and in a world with so little trust, that’s what consumers crave.
Curiosity may have killed the cat, but it cultivated the interest. It has been proven that curiosity is a far more powerful emotion to incite action than actual desire to purchase. That’s why on game shows, you will find that people, time and time again, will choose the “mystery box” over the certain cold, hard cash.
In the Twittersphere, this is a lot easier to do. In 140 characters or less, write powerful headlines that make your readers want to click and find out more. Get to know them intimately, their deepest and darkest fears and desires and they will take action.
3. The Evil Villain
With every good story there is always a bad guy. This might seem rather childish, but by including some sort of “evil” that you’re fighting against, you will make yourself and your brand appear more relatable to your clients and customers. If you can somehow make the villain of your brand the same villain as your target clients, this will draw your client base even closer to you.
So there you have it. Story telling can be done through Twitter, it just takes some skill to pull it off in 140 characters. Just remember that if you focus on hardship (build on writing better headlines that get clicks), curiosity (the secret “X Factor” that will make people forgo certainty for something potentially more) and the evil villain (the people who you love to hate), you will be able to harness the power of stories to supercharge your brand on Twitter.
CLIPSED can help you do this. Simply give us a call on 1300 885 772 and we can help you create your organisation’s story and market it through Twitter.
10 Steps To Supercharge Gym Membership Numbers With CLIPSED
CLIPSED has been helping gyms boost the new customer numbers with its innovative approach to getting referrals. Individual gyms to large, franchised fitness networks have all used CLIPSED with great success getting a positive return on investment. CLIPSED has provided a brief guide on how its current clients are using it effectively.
Make regular updates to your Facebook page
It all starts with a powerful offer. You get referrals through CLIPSED by promoting this to your current clients. You do so by keeping them updated through Facebook. You can also try paid Facebook ads for increased exposure.
If you have a Twitter account…
Put this offer on Twitter as well. Some people prefer communicating on Twitter. It takes seconds to Tweet about your new offer. If this Tweet gets you one new customer, then it would be the best time you’ve ever spent on your business.
If you have a Facebook banner, point it towards the competition
The Facebook banner at the top of your page is prime real estate to advertise current offers you’ve got going. For professional design to make the Facebook banner more prominent, contact info@CLIPSED.com to see how we can help.
If you have a website…
You should make a new post/page promoting this offer so that people who are visiting your website are aware of it as well. You could also use banners as well.
If you have staff, make them share it and learn how to use it
Your staff should become your promotional ambassadors and should be able to use the software, including knowing how to respond to people who come through as new leads.
Tell your customers about the platform…
Want more word of mouth referrals? Start talking about it yourself! This is one of the first things you should do. It’s also a great way to establish a real relationship with your clients face to face. To systemise this, use a script.
…And encourage them to take part in it
Telling your customers about the promotion/powerful offer is half of the task done. The other thing that you have to do is to ask them to take action.
Print posters, cards and flyers and display it at the front
To keep the promotion top of mind, let all your customers know by printing out posters, cards and flyers and displaying them around the gym.
Encourage it at the point of sale
Customers have to be told multiple times about a promotion if you want them to take action. If you encourage them when they pay you for something, they will be more receptive and more likely to take action.
Turn sales staff into helpful teachers
No one likes being told what to do, however, people like being kept in the know. If you let people know that they can use CLIPSED to gift free passes to their friends, they’re going to feel like you’re doing this to help them.
If you would like assistance in putting these 10 steps into play to get an ROI for your business, don’t hesitate to contact CLIPSED today.
We here at CLIPSED talk a lot about ROI and getting the bang for your buck when it comes to social media marketing. There is another side of this argument that we haven’t begun to address yet and that’s the opinion that social media doesn’t necessarily have to be for pure monetary profit.
Too often do “likes”, “shares” and “retweets” get compared to clicks through Google AdWords or impressions from banner ads. The simple truth of the matter is that it’s not. They’re not even called the same thing, so why should we treat them the same way? Social media is social for a reason: it’s used to engage with people and to turn them into friends.
Now, granted this isn’t possible to the fullest extent, especially when you’re online, but there are several advantages of social media that you will never be able to garner through online advertising platforms:
1. Turn Public Opinion
On the fourth of February, 2012, there was an article published on financialstandard.com.au about the increasing relevance of social media for financial planners. From a marketer’s point of view, social media and financial planning are as perfect a fit as oil and water, but if you look a bit deeper, there is logic that suggests otherwise.
The Reader’s Digest for 2012 published a list of the most trusted professions, narrowing it down to a list of 40. Paramedics were #1 and telemarketers were #40. Can you guess where financial planners were? #28. Not terrible but not good enough, especially for a discipline that’s actually very beneficial to most families.
Baz Gardner, who gave the opening address at Summit for advisers said that social media gives an unprecedented opportunity for advisers to turn this public opinion around, which is crucial. It can be used to dispel the myths surrounding the industry and make people more receptive to attempts to engage with them.
2. It’s Used For Communicating
Again, it’s called social media for a reason. It’s used to socialise. What is a key tenet of socialising? Communicating! There are so many businesses, companies and organisations out there that would kill to be in the position that so many other brands are in where they have a substantial fan base that attempts to make contact with them often.
Social media has a sense of immediacy and has been adopted by companies like Virgin Australia who are using it for their support over more traditional online mediums. In a day and age where it’s increasingly important to retain all customers, addressing problems quickly is going to be the key factor in who is the last man standing in your industry. Will you use social media to keep you floating?
3. It’s Part Of A Broader Funnel
There are very few things that can be sold by social media directly. Few companies have utilised it effectively but for the majority of companies out there, it’s more of a peripheral add-on as opposed to a crucial component of their overall marketing strategy.
One of the key ways of using social media profitably is to forget about getting more “likes” and to try and turn your existing ones into email leads that you can get into contact with directly.
If you want some help with your social media strategy to build your followers or to turn your existing followers into customers by establishing a sales funnel, email CLIPSED or check out our current campaign now.
This is a case study of our most recent success stories, GoVita. You can’t argue with numbers and we are proud to say that CLIPSED and GoVita’s success is proven here.
There are a lot of people who are really good at turning Facebook visitors into followers. These people know what online visitors are looking for. However, there is one thing that they might have trouble with and that’s turning these visitors into customers. This is partially due to the fact that a lot of people who like things on Facebook are simply after freebies. A page may have thousands of people who like a page, but when you try to engage them, the response may be abysmal. Here’s how to boost your response to turn followers into customers.
1. Always Start Small
This is a great way to qualify the people who are on your page and to find out if they have any ability to spend. There’s no point rolling out a big campaign only to find out that most of the people who have liked your page are teenagers who only get a couple hundred dollars a fortnight.
Even if you just publish a short report and try and sell that for $10, offering advice from a consultant (i.e. yourself), it’s a great way to learn more about the people who have actually liked your page and to see whether they have capacity to spend any money whatsoever.
2. If They Will Buy, They Will Share
From here, it’s a good idea to try and expand this out a little bit further to see if there is a possibility that your offer can be shared to bring in new people who weren’t followers. With the cost of customer acquisition being so high nowadays, it’s quite hard to get new customers through traditional online media, such as banner advertising or even Google AdWords.
To give them an incentive to share the offer with their friends, what you have to do make it easy for this to occur. Make the link attractive and make what they get in return for referring their friends to you something that will make them put in the effort to find someone to send your link to.
Steps One and Two should always be used for new followers, but for people who have proven their worth by buying into your preliminary offer and by referring you to their friends, you can now upsell and cross-sell them to additional products. Ramp up your efforts to create something that is appealing to this more value section of your customers and you’ve got yourself a very reliable way to bring revenue into your business.
It’s definitely difficult to find offers you can create to turn fans into customers. CLIPSED has a sample campaign up you can use to learn about how you can engage your followers and turn them into loyal customers. Click here to check it out now.
One of the most important things about online marketing that actually makes it an attractive prospect to people who want to try to find new customers online is the fact that it’s easy to measure. Unlike offline marketing that might use brochures, word-of-mouth, billboards, etc, you can measure impressions, clicks, even time spent on a page if you’d like. Pay Per Click Advertising has really spurred on the notion that online marketing now has to be measurable before the marketing manager can spend his advertising budget on it.
One of the hardest things about making social media work is the fact that it’s somewhat hard to track. Sure, there are “likes”, “shares” and “retweets”, but one of the hardest things is attaching financial value to each of these so-called metrics. There is a way that it can be implemented to be profitable immediately and that is by tying it in with existing marketing campaigns. In this article, I’ll show you how social media can be used to boost existing online marketing.
1. Linking To An Opt In vs. Linking To A “Brochure” Page
There are a lot of people right now who are utilising Facebook or Google Pay-Per-Click to drive online visitors to their company Facebook Page. That’s all very well and good, getting a lot of exposure for your brand, but it’s terribly ineffective when it comes to looking at whether the dollars you’re investing into advertising are bringing friends back to you.
This is because there are usually a lot of things to do on your company page. There are posts, pictures, things you can like, comment on, etc. Some company pages do a little bit better by having a “like us” before the visitors get to see the rest of company page. There is one more thing you can do that’s even better than that and that’s to capture name and email.
This is an age-old practice that has been implemented since the start of the Internet with forms you fill in online for information about a certain product or service. Now, it’s better used as a information capturing tool that gets the ever-important email and name after giving a freebie away. Linking to an opt-in form allows you to calculate metrics like opt-ins per ad click through and cost per opt-in.
2. Offer A Preliminary “Nibble” Through Email
Now that you have the prospect’s name and email, you can send through correspondence. Establish the relationship with them that way by sending them through articles and links to your website or Facebook page. This is where another metric is introduced: clicks per email sent. Another relevant metric is percentage of clicks to email opens.
You obviously want to try and get these figures as high as possible because it shows you how well you’re tapping into the needs and desires of your audience. This “nibble” can be in any form: it can simply be a link to an article you’ve written (or that someone else has written), or a link to a report you’re giving away, etc.
3. See If They Bite
This is where the final metric is introduced: downloads/purchases per click. If you are getting a high clicks per email sent but a very poor downloads/purchases per click, this means that you’ve got to look at your value proposition. People aren’t buying whatever is on the other end of that click for some reason.
Drill down to just what your audience is after, so much so going to the extent that you might give them a call (if you have their phone number) if not at the very least emailing them a survey to fill out.
So there you have it. This is how online marketing can support existing marketing. It might seem somewhat convoluted, but if you really want to identify an ROI with your social media efforts, this is what you have to start off with.
Do you want to try and boost your existing online marketing’s ROI with some savvy social media marketing? Click here to check out CLIPSED and its sample campaign now.