It’s not enough for food brands on social media to feed information to users (pardon the pun). Food brands need to have an authentic relationship with diners via social sharing, and no cuisine is more suited to bonding than the Mexican dining craze hitting Australia.
Mexican restaurant chain Guzman y Gomez (GYG) are asking diners to take a photo of themselves and an ‘amigo’ eating at one of their restaurants before uploading it to Facebook to be voted on. Prizes up for grabs in the Re-Gifted competition include GYG’s newly-introduced gift cards, electric scooters and promo packs. Founder Steven Marks said: “In Mexican culture, enjoying food is a social and shared experience and GYG has always had that same philosophy. We therefore felt that the concepts of giving and re-gifting were a great way to engage our market to promote the introduction of our gift cards.”
Also hopping on the social-media bandwagon, or truck – is Taco Truck. They’re sharing tacos throughout Melbourne by leading followers to a new location every day via Facebook and Twitter:
Taco Truck’s website reveals little, instead the brand is relying on Melbournians to check Facebook and Twitter to find out where their next feed is coming from. And because they need to check it at least once a day, Taco Truck is keeping their social-media audience constantly engaged.
Fonda Mexican in Richmond are taking feedback (sorry), to an easy and accessible platform with an app on their Facebook page for those taking their quesadillas home. The survey’s questions range from how long your meal took to whether you prefer Prince Harry or Kate Middleton, and gaging how worthwhile a smartphone app would be for the restaurant to launch.
With social media engagement being embraced by Mexican restaurants (and trucks), there’s no need to munch on Mexican alone. CLIPSED can help any cuisine or brand have a conversation with users on social media to keep them coming back for more. Then again you could just upload a filtered snap of that lonely burrito to Instagram…
6th December 2012
Customer Service: The Art of Listening and Engagement Through Social Media
Customer Service is the New, New Marketing
The topic of empowering your customers so that they become an extension of your marketing isn’t new. Transforming people into a surrogate sales force is the dream of any service organization. The difference today is that the landscape has shifted to the point where good customer service is no longer the minimum ante to play the game.
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Today, it is evermore important for small businesses and large corporations alike to acknowledge social media as a key communication option. While ignoring the potential of this strategy is a mistake in itself, there are a number of reasons why businesses are unsuccessful in their social media results once they implement.
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Here is a list of Marketing Strategies we recommend you to take a look at:
- For marketing on the Internet, the easiest way to sell your products if through “affiliates”, which are other businesses who will market your product to their customers for a commission of each sale. This is the most powerful way to sell on the Internet because you have thousands of other people marketing your products for you and it does not cost you anything except a commission when a sale is made. Therefore, you have zero financial risk.
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We live in interesting times. We’re currently enthralled in an immersive, confusing, and definitive transition in our “day job.” If you don’t engage, your competition will. This session will help you become a Social Media sociologist and participant observer, not a cultural voyeur, in order to get to work and build relationships along the way.
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Notes: 2
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By listening, reading, and participating, brand marketers have an opportunity to make their brands more approachable and shareable than ever before. There are many tools available to us for listening, both free and those that require subscriptions, which will reveal the conversational hubs that require our attention.At the moment, the tools are mostly specific to each category of social media as well as specific networks.
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By searching for keywords in each of these communities, we can create a detailed blueprint for engagement. Here’s an example of the communities we identified that were important to personal brand as determined by research and listening.
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There’s a popular short video circulating the Web that demonstrates the marketing stereotype of taking through messages without listening directly to the needs of the customer. The video spotlights a young couple dining at a local restaurant where he represents The Advertiser and she The Consumer.
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Here are some things to consider in regard to roles and responsibilities for your team and building an approach that will work for your business.
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